Insights
Practical notes on shipping reliable software and AI to production — from a senior engineering partner.
How to Make Your Site Cited by ChatGPT: A GEO Checklist
A practical checklist for Generative Engine Optimization (GEO) — the concrete, structural changes that make AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite your site.
July 14, 2026 · 3 min read
AI EngineeringAI Development Agency vs. In-House Hire vs. AI Code Tools: How to Choose
A practical comparison of the three real ways to build AI features — hiring a specialist agency, hiring in-house, or leaning on AI coding tools — and which fits your situation.
July 12, 2026 · 3 min read
AI EngineeringRAG in Production: What Breaks and How to Prevent It
The failure modes that don't show up in a RAG demo but show up within a week of real traffic — and the fixes that actually hold up.
July 10, 2026 · 3 min read
EngineeringHow to Choose a Software Development Partner
What to look for, what to ask, and the red flags to avoid when picking an agency or development partner to build software your business depends on.
June 2, 2026 · 3 min read
Cloud-NativeThe Cloud-Native Backend Checklist
The things that separate a backend that survives real traffic from one that pages you at 3 a.m. — reliability, scaling, observability, security, and cost, in plain terms.
June 1, 2026 · 3 min read
AI EngineeringRAG vs Fine-Tuning: When to Use Which
A practical decision framework for choosing between retrieval-augmented generation and fine-tuning — based on what your problem actually needs, not what's trendy.
May 30, 2026 · 3 min read
AI EngineeringShipping AI Features to Production: A Practical Checklist
Most AI projects stall after the demo. Here's the engineering checklist that separates a convincing prototype from an AI feature your customers can actually rely on.
May 28, 2026 · 3 min read